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Your honor, typography is built upon laws based
on years of painstaking research. These laws are meant to make
reading as easy and comprehensible as possible. Whether it's the printed page or traffic
signs. I think the court will agree that these laws, like civil laws, ought to be obeyed.
For example, some letters have little appendages called serifs on just about all their corners. Research proves that typefaces without serifs are more
difficult to read.
Law No. 1: Always use serif faces.
Tests also show that black type on a white background reads better than the reverse.
Law No. 2: Never use reverse type.
Tests indicate that upper and lower case letters read better than
all capital letters.
Law No. 3: Always use upper and lower case.
Furthermore, it's been proven that letters on a colored background are difficult to read.
Law No. 4: Never use a colored background, especially red.
And who can argue with the necessity of punctuation?
Law No. 5: Always use proper punctuation.
Your honor, how can I be expected to read the stop sign in question? All capital letters,
in a sans serif face, reversed on red, with no punctuation!
I rest my case.
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