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Any idiot can kill a great creative idea. All it takes is the ability to recognize that the new
idea is different. Like rejecting the Model T because it doesn't have a feed bag.
Or poo-pooing any innovation just because it's different. We've been known
to justify our distaste for the different with the ultimate authority.
"If God had wanted us to fly, he'd have given
us wings."
To which, I answer, "Really? Then if God had
wanted us to run around naked, we'd have been born that way?"
We hire people to sit on assembly lines, to
watch identical parts, and to reject those that look different. That job
must take a good deal of patience and concentration but not much
higher-order thinking. On the other hand, it takes a real creative leader to recognize the germ of greatness in a half-baked notion. And to nurture that notion
until its greatness is realized. Do you have what it takes?
Say you lived in the woods a few centuries ago. Your mate comes back
to the
cabin after answering nature's call and says, "I hate running out there in the cold.
Why don't we bring the outhouse in the house?" Do you turn up your nose? Or do you
recognize the inception of indoor plumbing?
Most great ideas, inventions, and innovations sound idiotic because they haven't been named
yet. Wrap a clock on your arm? No way. Wear a Rolex?
No problem.
The best way to keep your cattle from wandering
off is to stab them with little nails. It's called barbed wire.
Would you give your money to a group of
strangers who promise to give part of it back only if you die? What if I
called it life insurance?
Just because it's different, doesn't mean it's doomed. On the contrary, the fact
that's it's different is often the first sign that it just might be a great idea.
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