Overview

President, Peter Lloyd Inc. (PLI)
Provide writing, idea generation, web content

PLI Clients
South-Western Learning, LPK, BrandStorm, WonderGroup, Marco Polo Explorers, Of Course Inc., Stillpass Honda, Fisher Design, Contemporary Arts Center, Cincinnati Symphony Orchestra

New-product development programs
Charmin, Puffs, Heinz, Mars, Baxter Healthcare, Futuro, Iams, Mead Johnson, Borden, Online Computer Library Center, Union Institute

Creativity training and professional development
Victoria's Secret, Hallmark Cards, Xavier University, F&W Publications, HOW Magazine, Premenos Software, CCI/Triad

Innovation Activist, BrandStorm
·    Developed and installed online brainstorming process resulting in very profitable new-business revenue stream
·    Developed and installed new-product-development process resulting in new business
·    Clients: P&G, Campbell, Humana, Scotts, Iams, LensCrafters, Nestlé, Fisher-Price, Georgia Pacific, KeyBank

Chief Creative Officer, WonderGroup
·    Installed online brainstorming process resulting in new business
·    Installed new-product-development process resulting in new business
·    Clients: Kodak, General Mills, Heinz, Coleman, Elmer's Glue

Creative Director, Tepe Hensler Westerkamp
·    Directed creative department of four
·    Swept local Addy Awards, 1990
·    Clients: Cincom, Hill-Rom, Hillenbrand, Batesville Casket

Associate Creative Director, Sive/Y&R
·   Directed creative for major agency accounts
·   Wrote copy, produced radio and TV
·   Clients: CompuServe, Murray Bikes, Child Guidance Toys, CBS Toys, Indiana National Bank, Kahn's, Blue Cross Blue Shield of Indiana

Copywriter, Fahlgren & Ferriss
·    Wrote copy, produced radio and TV
·    Clients: Valvoline, Cincinnati Bell, CG&E, Steelcraft, Mosler Safe

Public Relations Account Executive, Sive/Y&R
·    Managed agency public relations accounts
·    Clients: Hamilton County Fair, Hudepohl Beer

Brainline
Proprietary online brainstorming process
Installed at BrandStorm, 2000
Installed at WonderGroup, 1999

Kidstorming
Proprietary brainstorming process using specially recruited target-market kids to generate new-product concepts
Developed Heinz Green Ketchup for Heinz, 1999

Book in Print
The Lion's Way
Greenleaf 2008
For Marco Marsan

Think Naked: Childlike Brilliance in the Rough Adult World
Jodere Group 2003
For Marco Marsan

Book in Progress
Top Gun Sales Performance
For Steve Osborne

Book Online
Animal Crackers with Stephen R. Grossman

"American Taliban"
Skeptic, Vol. 10, No. 4

“Brainstorming with Your Computer”
HOW Magazine

“Creating Change”
Total Quality Management
with James R. Evans

"Creative Space"

"Right Brain Workouts"

Creative Marketing TIPs
Commercial wrap-around radio vignettes
From 1990 to present, nationwide
·        Auto Tips
·        Money Tips
·        Future Tips

Right Brain Workouts

90-second features promoting creative thinking
From 1990-1992 on WGUC 90.9 FM, Cincinnati, Ohio

"Welcome to America"
David Rhodes Brown and Peter Lloyd
Rainbows to Ghosts

"She's Got That"
David Rhodes Brown and Peter Lloyd
Ask Me About My New Lick

"A Bit of Your Time"
David Rhodes Brown and Peter Lloyd
Right It on the Rock Wall

Mt. St. Joseph's College
Graphic Design

University of Cincinnati College Conservatory of Music
Radio and Television, Advertising

Xavier University
Communication Arts

Free Inquiry Group
Editor, FIG Leaves newsletter

Free Inquiry Group
President

Mansion Hill Neighborhood Association
Editor, Mansion Hill Flyer

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