Computer-Assisted Brainstorming

Robert L. A. Trost
Idea Management Consultant, CCI Ltd.

The origin of Computer-Assisted Brainstorming (CAB)

The field of Computer-Assisted Brainstorming (CAB) is still relatively young. It all started in 1984 with the Master of Science thesis "Computer-Assisted Creativity and the Policy Process." written by Seth Hollander, then a student at the Thayer School of Engineering of Dartmouth College in Hanover, New Hampshire, U.S.A.

In his thesis, Hollander envisaged "an interactive computer program designed to enhance creative thinking." Just one year later, in 1985, such a program, "The Idea Generator," for which Hollander's thesis served as a blueprint, appeared on the market.

The advantages of CAB

CAB programs don't just enhance creative thinking because of their built-in Creativity techniques, they also offer a well-defined, goal-oriented structure.

This structure is basically as follows: Problem Statement
|
Idea Generation
|
Evaluation

Furthermore, significant time gains are achieved. It is not necessary to attend courses in Creativity or Creative Problem Solving (CPS) or even to read books on these subjects, for in every genuine CAB-program one or more Creativity techniques are used. Moreover, they are employed in such a way that they enable the user to apply them instantly, thus acquiring "Instant Creativity"!

Since the computer takes the initiative by asking questions, the much-dreaded "Mental Blocks" are removed right away, so that the user does not lose time in idle procrastination.

As the computer urges the user to go on, the incubation time for new ideas and creative problem solutions tends to become much shorter than usual, so that more ideas are produced in a shorter time span. Since, in the world of Creativity, quantity usually means quality, higher quality ideas are likely to emerge in a CAB-session.

The computer also takes care of all note-taking and reporting, thus freeing the user from these mundane and often time-consuming tasks. Another important plus point of CAB is that "solo brain- storming" is possible, in which the user can brainstorm alone, using the computer as a partner and "mind mirror." No ego trips are involved, since the only ego present at a solitary CAB-session is the user's own. Disruption of brainstorming sessions by ego trips of dominant, ego- wielding participants is thus effectively prevented.

Finally, every CAB program worth its salt produces so- called "workfiles" that not only enable the user to stop and resume a brainstorming session at any time and place, but that also permit asynchronous brainstorming between individuals.

Asynchronous brainstorming is fundamentally different from the usual, synchronous group brainstorming, because the participants don't have to be physically present at a certain place and time, but can brainstorm individually and interactively with the computer at times and places that suit them. For the first time in the history of creative thinking, asynchronous brainstorming has become possible through the use and electronic transfer of CAB workfiles.

Leave a message with Robert L.A. Trost for more information about Operation BrainStorm software.

 


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